SEO is an important topic for public product/help docs. You want your users to be able to find your content via Google searches.
Out of the box GitBook projects are SEO-friendly, with little or no configuration on your end, thanks to the following features:
Custom domains (e.g:
All public content is cached and served via our global CDN
All content is responsive and mobile-friendly
We automatically generate SEO-friendly content (urls, html, ...)
We automatically generate sitemaps based on your ToC
We generate SEO friendly URLs based on each page's title
The HTML we generate covers the essentials
We generate HTML titles and descriptions based on your GitBook page's title and description
We avoid duplicate content through smart canonical URLs
Image captions are rendered as alt attributes
We don't yet integrate with Google Search Console, you can upvote this existing feature-request if this is important.
We don't generate keyword meta tags, because contrary to popular belief, modern search engines do not use them to rank pages. This was officially confirmed by Google a few years ago: