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SEO
It's important that users can be able to find easily a public product or a help doc on Google search engine.

Overview

Thanks to the following features, your GitBook projects are SEO-friendly, with little or no configuration on your end:
  • ​Custom domains (e.g: docs.example.com)
  • ​All public content is cached and served via our global CDN
  • ​All content is responsive and mobile-friendly
  • ​We automatically generate SEO-friendly content (URLs, HTML, etc.)

Technicalities

  • ​We automatically generate sitemaps based on your ToC
  • We generate SEO friendly URLs based on each page's title
  • ​The HTML we generate covers the essentials:
    • We generate HTML titles and descriptions based on your GitBook page's title and description
    • We avoid duplicate content through smart canonical URLs
    • Image captions are rendered as alt attributes
  • ​HTML sent to crawlers is pre-rendered (i.e server-side) this means that crawlers do NOT need JavaScript to index your content (app.gitbook.com is a Single Page Application and requires JS, but not user content).

Notes

We don't generate keyword meta tags, because modern search engines do not use them to rank pages. This was officially confirmed by Google a few years ago.
Google does not use the keywords meta tag in web ranking
Official Google Webmaster Central Blog
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Contents
Overview
Technicalities
Notes